You may have seen vehicles on the road advertising their businesses and you may have wondered in it makes sense for your business. If you ask any business owner who has invested in a commercial vehicle wrap, they most likely will say, “Definitely.” In fact, the Outdoor Advertising Association of America (OAAA) says that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. Here are a few things to keep in mind when considering a van wrap
A van vinyl wrap is a digitally printed billboard that installed by professionals onto your vehicle. With eye-catching graphics, you have the option of wrapping your full vehicle, a portion of it, or applying decals or perforation vinyl print onto windows. The printed media is very durable and you can expect it to last 3-5 years on your van.
Van advertising is good for any size venture and that some small-business owners feel it legitimizes their company by getting their branding and logos out where their customers can see them and be reminded over and over again as they see the van wrap on the road. When a smaller business uses a van wrap, it puts them in same the playing field as large corporations and franchises.
Any van can be wrapped, though the size of the wrap will determine the cost. The average investment typically falls between $1,500 and $3,000. These costs will include professional installation, material and printing costs.
Outdoor Advertising Association of America says that mobile advertising is the most efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising. We estimate the cost around 4 cents per thousand impressions, whereas other avenues of advertising can cost significantly more. A wrapped vehicle will net between 35,000 and 85,000 impressions per day, depending on how long and how far the van is driven. In total, the estimate for 1 Million impressions is close to $50
Printing technology is better than ever! Wrap installations are easier and less likely to fail. But as a result of these advancements, some inexperienced people have set up shop, so it’s a good idea to check a wrap provider’s quality of work before your commit to a car wrap.
Contact Custom Wrap Design to schedule your consultation about your commercial Van vinyl wrap by calling 786-558-4848